TikTok is introducing a new feature that allows them to cut down on the quantity of AI-made media appearing in their timelines. This initiative comes as the company announced that it currently hosts over 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This development aligns with a rise in content created by AI, spurred by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A significant portion of this content is classified as mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the ability to adjust the amount of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app identified as artificially created. Collectively, more than 100 mn media items are added to the platform every day, making AI-generated material a minor part of its complete catalog.
User Control Features
Members will be able to decrease or raise the amount of AI content they see by opening the topic control feature in the app and choosing AI-made media. Additional categories that are already be modified under the filter encompass politics, fashion, beauty, and dance.
Platform Guidelines
Its policies oblige creators to label convincing AI-generated content, and it bans harmful fake videos of celebrities or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Additionally, the app will henceforth add an “AI-made” watermark to content made using its proprietary AI systems, or identified by an collaborative effort for identifying artificial media. This step is designed to stop users from attempting to evade the labeling process.
Responsible AI Funding
The company is also launching a $2 million AI literacy fund for specialists and groups to produce learning resources about ethical AI use. This initiative will assist charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
The platform has defended its safety measures, during controversy over intentions to cut jobs for hundreds of content moderators in the UK. The company is set to cut hundreds of positions in its content moderation team in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most graphic content ahead of it is viewed by humans. The platform reported a significant reduction in explicit and harmful content seen by safety staff over the past year due to the use of its machine learning processes.
It is vital to integrate people and machines to keep the platform safe,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable process content quickly.”
